Case Study - Real Estate
A boutique developer that started winning listings it shouldn't have
+180% qualified leads in one quarter
- Qualified leads
- +180%
- Units sold in Q1
- 27
- ROAS on premium inventory
- 4.6x
The case at a glance
Urban Prowl sold against developers with 20x budgets, and every listing looked identical. Zoolyum stopped selling square feet and sold the life those feet hold - 'Own Your Corner of the City' - across films, premium targeting, and a broker portal. Qualified leads rose 180% in one quarter.
Client
Urban Prowl
Industry
Real Estate
Timeline
3 months
Disciplines
Brand Strategy + Growth Marketing
The problem
A boutique real estate developer competing against giants with 20x budgets. Every listing looked identical, every promise sounded the same.
Every engagement opens here - the ground, read honestly.
Outspent 20-to-1 on every channel
Premium targeting plus cinematic listing films made one project famous instead of many projects visible.
Listings that all looked identical
Positioning and verbal identity gave the flagship a name buyers mention - inventory moved through story, not specs.
Brokers ignored boutique inventory
A broker-first CRM funnel made Urban Prowl stock the easiest to sell, not just the nicest to show.
The solution
What we did about it.
We stopped selling square feet and started selling the life those feet hold. The 'Own Your Corner of the City' platform ran across premium targeting, cinematic listing films, and a broker portal that made inventory disappear.
- Positioning and verbal identity for the flagship
- Cinematic project film and photography direction
- Meta and Google performance engine
- Broker-first CRM funnel
How we overcame
How the position was taken.
- 1
Positioning & verbal identity for the flagship project
- 2
Cinematic project film + photography direction
- 3
Meta & Google performance engine
- 4
Broker-first CRM funnel
Toolbox
What it was built with.
Design
- Figma
- Adobe Illustrator
Content
- Premiere Pro (listing films)
Growth
- Meta Ads Manager
- Google Ads
- HubSpot-style broker CRM
AI
- Claude (ad-angle testing)
The frames
The work, in frames.
Hover to lean in. Click any frame to view it full-size.
KEEP SCROLLING
Position held
The numbers after the engagement.
+180%
Qualified leads
27
Units sold in Q1
4.6x
ROAS on premium inventory
“Zoolyum made us the project people mention by name.”
Questions, answered
What prospects ask us.
How did a boutique developer win against giants?
By refusing the spec war: one famous project, cinematic listings, and brokers equipped to sell it - 27 units in Q1.
What was the campaign platform?
'Own Your Corner of the City' - selling the life the square feet hold, not the square feet.
How long did the engagement take?
Three months, from positioning to the performance engine running.
Facing a similar problem?
Urban Prowl started with one conversation about where their market was heading. If your category has the same pattern, the same method applies - the terrain is read before we move.