Case Study - F&B
A cloud kitchen that became a city-wide craving
12,000+ orders in launch month
- Orders in month one
- 12k+
- Organic reach
- 2.1M
- Local search ranking
- #1
The case at a glance
Ember & Eats entered the country's most crowded food-delivery market invisible by default. Zoolyum gave the kitchen a voice - 'Hunt Your Hunger' - with food films engineered for the first three seconds of a scroll. Launch month closed at 12,000+ orders in six weeks.
Client
Ember & Eats
Industry
F&B
Timeline
6 weeks
Disciplines
Brand Strategy + Video & Motion Production
The problem
A new cloud kitchen entering the most crowded food delivery market in the country. Invisible by default, competing on discount like everyone else.
Every engagement opens here - the ground, read honestly.
Invisible among thousands of listings
A loud, ownable brand voice plus delivery-app store optimization made the kitchen findable and memorable.
Nobody stops scrolling for food photos
A launch film plus 20 cutdowns engineered for the first three seconds, seeded through 12 Dhaka food creators.
Discount dependence
Demand built on craving rather than coupons - discounting stopped three months in and demand held.
The solution
What we did about it.
We built a brand with an attitude problem — in the best way. 'Hunt Your Hunger' gave the kitchen a voice that owned social feeds, with food films engineered for the first three seconds of a scroll.
- Brand identity and packaging system
- Launch film plus 20 social cutdowns
- Influencer seeding program
- Delivery-app store optimization
How we overcame
How the position was taken.
- 1
Brand identity & packaging system
- 2
Launch film + 20 social cutdowns
- 3
Influencer seeding with 12 Dhaka food creators
- 4
Delivery-app store optimization
Toolbox
What it was built with.
Design
- Adobe Illustrator
- Figma (packaging)
Content
- Premiere Pro
- After Effects
Growth
- Creator seeding (12 Dhaka food creators)
- Delivery-app store optimization
AI
- Midjourney (key-art explorations)
The frames
The work, in frames.
Hover to lean in. Click any frame to view it full-size.
KEEP SCROLLING
Position held
The numbers after the engagement.
12k+
Orders in month one
2.1M
Organic reach
#1
Local search ranking
“We stopped discounting three months in. Demand held.”
Questions, answered
What prospects ask us.
How did a new cloud kitchen hit 12,000+ orders in month one?
A voice-led brand, scroll-stopping food films, and seeding through 12 Dhaka food creators - craving, not coupons.
Did you rely on discounts?
Only at ignition. Discounting stopped three months in and demand held, which was the real result.
How fast was the launch?
Six weeks from identity to launch-month operations.
Facing a similar problem?
Ember & Eats started with one conversation about where their market was heading. If your category has the same pattern, the same method applies - the terrain is read before we move.