Case Study - Education
From one campus among many to the school parents talk about
+42% enrollment in 3 months
- Enrollment growth
- +42%
- Admission enquiries
- 3.2x
- Cost per enquiry
- -61%
The case at a glance
Apex Academy had strong results but zero distinction on a road full of competitors. Zoolyum repositioned the school around its strict-but-nurturing culture, rebuilt the crest for the digital era, and redesigned admissions around parent anxiety - lifting enrollment 42% in three months.
Client
Apex Academy
Industry
Education
Timeline
3 months
Disciplines
Brand Strategy + Digital Design
The problem
A rising school in Dhaka with strong results and zero distinction. Parents couldn't tell it apart from five competitors on the same road.
Every engagement opens here - the ground, read honestly.
Invisible on a crowded road
Five nearby schools made the same promises. We isolated the one culture only Apex could claim - strict-but-nurturing - and made it the entire message.
Parent anxiety stalled enquiries
The admission funnel was rebuilt to answer fears before they were asked: a 3-step enquiry flow plus parent testimonial films at every step.
No presence in decision season
A social content engine timed to admission season kept Apex in parents' feeds exactly when choices were made.
The solution
What we did about it.
We repositioned Apex around its uniquely strict-but-nurturing culture, built an identity system around the idea of earned achievement, and redesigned the admission funnel around parent anxiety — answered before it was asked.
- Identity system with rebuilt crest
- Admission microsite with 3-step enquiry flow
- Parent testimonial film series
- Social content engine for admission season
How we overcame
How the position was taken.
- 1
Full identity system with a crest rebuilt for the digital era
- 2
Admission microsite with a 3-step enquiry flow
- 3
Parent testimonial film series
- 4
Social content engine for admission season
Toolbox
What it was built with.
Design
- Figma
- Adobe Illustrator
Build
- Next.js
- Tailwind CSS
Growth
- Meta Ads Manager
- Google Analytics 4
AI
- Claude (message testing)
The frames
The work, in frames.
Hover to lean in. Click any frame to view it full-size.
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Position held
The numbers after the engagement.
+42%
Enrollment growth
3.2x
Admission enquiries
-61%
Cost per enquiry
“Admission season used to be a fight. This year parents came to us already convinced.”
Questions, answered
What prospects ask us.
How did Apex Academy grow enrollment 42% in 3 months?
By repositioning around one defensible culture, rebuilding the admission funnel around parent anxiety, and running a content engine through admission season - not by spending more on ads.
What was the core positioning?
Strict-but-nurturing: an identity built around earned achievement that no competitor on the same road could credibly copy.
How long did the engagement take?
Three months, timed to land fully before admission season opened.
Facing a similar problem?
Apex Academy started with one conversation about where their market was heading. If your category has the same pattern, the same method applies - the terrain is read before we move.